WALDRICH COBURG can look back on a very successful exhibition appearance at the China International Import Expo (CIIE). The highlight of the exhibition was the signing of a cooperation agreement with SUMEC and Sinomach. The ceremony was broadcast on Chinese television, CCTV1. This public signing generated nationwide publicity and strengthened WALDRICH COBURG’s position in China.

Christian Wassermann’s presentation to a specialist audience attracted particular attention. More than 280 spectators were present on site and in the livestream. Wassermann presented the innovative “TAURUS Universe” and offered interested parties valuable insights into the new developments from WALDRICH COBURG.

In a festive ceremony, WALDRICH COBURG used the exhibition to seal the new purchase agreements with its long-standing customer Qinchuan Machine Tool & Tools for a further TAURUS 25 and WayGrind. This not only strengthened existing business partnerships, but also paved the way for future business relationships.

Our BJO team from WALDRICH COBURG Beijing was personally present at CIIE together with Christian Wassermann (Area Sales Manager Asia-Pacific) and exhibited at the booth of SUMEC, a leading import partner for Chinese companies looking to purchase high-quality machines from Germany. SUMEC not only offers financing options, but also supports project management and acts as a tendering agency for tendering procedures.

SUMEC is part of Sinomach.

Sinomach, also known as China National Machinery Industry Corporation, is a state-owned enterprise in China. It is one of the largest companies in the country’s engineering industry and plays an important role in various sectors such as mechanical engineering, electronics, construction machinery, vehicles and more. Sinomach is active in numerous areas, including research, development, production and international trading activities.

The company is part of the Central Administration for State-Owned Assets of the People’s Republic of China (SASAC). It has a wide range of subsidiaries and holdings that focus on various industries. Sinomach plays an important role in the implementation of government policies, particularly in connection with technological innovation and the promotion of key industries.

The China International Import Expo (CIIE) is an annual exhibition in Shanghai, China.

It was first launched in 2018 to offer foreign companies a platform to enter the Chinese market. The CIIE focuses on the import of goods and services. Companies from all over the world take the opportunity to present their products to a Chinese audience. The exhibition plays an important role in China’s efforts to open up its economy and promote international trade.

Der Beitrag WALDRICH COBURG strengthens cooperation with SUMEC and Sinomach erschien zuerst auf WALDRICH COBURG.

The aim of this cooperation is to expand the market reach of the large portal milling machines, vertical lathes as well as grinding machines in Brazil and to be able to offer comprehensive service and application services to both existing and new customers.

The partnership combines our expertise in machine tool manufacturing with a dynamic Brazilian machine dealer specialized in industrial solutions and high-end machine tools. With this joint effort, both companies are able to provide unparalleled products and services to the Brazilian manufacturing sector.

Founded in 1983, Tecno-How is a family-owned company that specializes in providing high-end machine tools and comprehensive solutions for the most advanced manufacturing processes. Headquartered in Valinhos/SP and with a branch also in São Paulo, the focus is on the Brazilian and South American markets. The company has a highly qualified technical team that provides services such as technical support, technological consulting, application engineering as well as training. With a strong focus on customer satisfaction and local expertise, Tecno-How acts as a strategic partner for companies seeking advanced manufacturing solutions.

Der Beitrag Strategic partnership with Tecno-How erschien zuerst auf WALDRICH COBURG.